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And, yes, the appeal of a custom font!

[even if they are not downloaded a trillion times].

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I had wondered if Google was something capable of this since they acquired Blogger and fonts became an issue there.

[Though one mostly uses the system fonts and/or platform-agnostic fonts - platform-agnostic was really important me switching from Mac to Windows to Mac again and through various iThings and Androids].

Cambridge Analytica of typography?

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